Afficial works with simple but effective methodologies and concepts based upon Integrity, Creativity and Trust. We are a team of dedicated people that considers honesty to be the most essential element while working internally or dealing with our valued customers.
Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts. Its conclusions are documented in a marketing plan that is regularly updated
The mission statement is intended to anticipate the future and describe an ongoing role for the organization's product, service or expertise.
The strength analysis process helps brands understand the resources they can build on and the challenges they face.
These are clear, measurable goals that give decisionmakers a basis for making choices and assessing progress.
This involves selecting a target market, a distinct group of consumers who are highly likely to buy the firm's product.
All of these elements means specifying how, when and by whom these tactics are to b assessed to meet your brands end goals.
Branding, at its core, is the process of establishing a brand. A brand, according to The American Marketing Association (AMA), is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers
The brand promise incorporates more than just tangible products and services, it also includes the feelings that consumers get when they use them.
Brands are built by consumers, not companies - work to develop consumer perceptions that accurately reflect your brand.
If your brand doesn’t meet consumer expectations in every interaction, consumers will become confused by your brand and turn away from it.
From appearance to personality and everything in between, your brand persona is one that consumers will evaluate and judge before they do business with you.
All of these elements must work together to consistently communicate your brand promise, shape brand perceptions, meet brand expectations, and define your brand persona.