In this step we look at the overall company/individual and assess who they are, what they do/offer, their strengths/weaknesses and their current abilities/capabilities.
In this step we engage consumer and aid them in figuring out what they ultimately would like to accomplish with both the plan and their company.
In this step we brainstorm ideas and marketing tactics that may aid in the accomplishing of aforementioned goals through utilization of aforementioned abilities/capabilities.
In this step we narrow the scope of ideas to those that are most likely to yield viable and realistic outcomes/goals.
In this step we create measure to assure that the plan is in fact working and creating desired result/goals and also contingencies in case they aren’t.